
Kelly Daniel
Building things since I was 13
I'm Kelly. This page is the short version of who I am, why I build what I build, and where I'm headed. Curious for more? It's all below.
How I got here
It started in early 2020, when a friend mentioned that bloggers make good money. That sent me down a rabbit hole: website builders, then HTML and CSS, then PHP after I found out Facebook was built on it and decided I'd build my own social media. Since then it's been one build after another, through school in a country where I barely spoke the language, through my first startup, and now into Calma.
Read the full story
My journey started in early 2020, when I was around 13 turning 14. I was with a friend, and we were talking about ways to make money. He mentioned blogging, that bloggers earn a lot. Before that I used to watch DIY YouTube videos and was fascinated by building things and doing the amazing stuff I saw online. So when he mentioned blogging, I went on YouTube and Google and did some research. I downloaded an app, something like a website creator, and made my first webpage. Then I found Wix and used it to make blogs, but whenever I published one, I'd search the title on Google and never find mine. It was frustrating. I tried Blogger, I tried Blogspot, and figured maybe it was the website builder I was using.
So I started searching how to build a website without code, but one day I thought, okay, what even is this code, let me see what it looks like. I was in JS3 then. In JS2 my teacher had taught us BASIC, but when I got home for the holidays from boarding school, I couldn't replicate it, and I'd heard programming was just 1s and 0s, so I mostly stayed away from code. But when I searched how to build a website with code, I found out they used HTML, and it wasn't as hard as I thought. I went looking for how to learn it, and on YouTube I found a crash course on building a website with HTML and CSS, from a channel I think was called EasyTutorials back then (I think they've since changed their name). Curiosity kept pulling me in. I'd always loved computers, ever since I finally got one in JS1, even though back then I only used it to play games. I ran into plenty of issues learning HTML, but one way or another I scaled through. The detailed version of that story will come one day.
One day on YouTube I found a video on how to build Facebook with PHP, and found out Facebook was actually built with PHP. I got fully immersed, started learning PHP, and set myself a goal: build my own social media. That curiosity carried me into doing whatever it took to chase that goal. I kept adding skills over the years, and I built and rebuilt, trying to get there. A lot happened along the way as life moved, but I kept building.
In 2024 I found myself in Benin Republic, schooling for my university. Life got hard. It's a French-speaking country, I'm not fluent in French, and I didn't know anybody in tech around me, no way to connect with other people. I was juggling school and tech. One day I joined a group called Founders Cabal and found someone in there using the same country phone number as me, in a group full of Nigerians. I DMed him and we talked. A while later he reached out and asked me to join his team. I was really happy about that. It also reminded me of something from a few months earlier: at a cyber cafe I used to go to, someone randomly saw my screen and said, "oh, you use Flutter," and we connected. A few weeks later he gave me my first Flutter gig.
That got me thinking: what if I built an app to help people find others with similar skills around them, since social media targets the whole world but leaves us kind of blind to the people actually near us? I left it as an idea in my head for a while, then a few months later I started building it, and by November 2024 I launched it. It was amazing, a lot of my friends downloaded it, and it helped people find others nearby they didn't even know existed. I was really happy. But since it was a startup and I wasn't too familiar with SaaS and scaling yet, I mostly used it as a project to show clients what I could build and deliver. I kept it running until January 2026, which is around when I started building Calma.
In a lot of ways, my life as a programmer has changed a lot. I've lived a genuinely fun life, connected with random people who turned into close bonds along the way and shaped who I am. For the past six years I've always been building something I felt was needed, or that could be the next big thing. Life, both inside and outside tech, has shaped me, and I'm still moving from being just a developer to someone who actually brings solutions out into the world.
Where I'm headed
My goal is to live a fun, happy life: savor each day, make enough to live comfortably, and do the things I actually want to do. There was a time I wanted to be like Elon Musk, Mark Zuckerberg, Jeff Bezos. Not anymore. I don't have a role model now, I just want to live the best life I can, and build things worth building along the way.
Products

Calma
getcalma.live →An AI companion that helps you plan, remind, and follow through.
Why I built this
In January I had resolutions and needed a way to track them in a way that actually fit me, something I could talk to and figure things out with. So for anything I wanted to do, Calma's AI chatbot helps me brainstorm when to do it.
Along the way I noticed there were things I did every day, once a day, or maybe once every month or three. So I added plans: you set them up in plain text, and when the conditions are met, it generates tasks for you.
Someone recommended adding phone calls as a reminder option too, since there are people who are sick and need to take medication at a specific time, and a notification isn't always enough; a phone call reminding them helps more.
Then rainy season came around and I kept forgetting my umbrella on rainy days, so I added weather-based events to plans: triggers that fire not by time, but by weather conditions at the user's location.
Even with all that, I was still not consistent. Around that time I started using Duolingo, and even when I lost interest, the streak kept me coming back. So I thought: what if Calma had a challenge feature, where you set a goal and pick a group of plans you need to do for that goal to count as a success? You can visualize your progress and see a streak, but the difference is that missing one day doesn't mean you failed; it's tracked by what percentage you completed by the end of the challenge. That turned out to be really helpful.
At one point I also noticed I didn't always want to type, since sometimes my hands were tied up doing something else, so I added a voice agent: a real-time conversation with the AI about your plans and what you want to do.

Tabtrac
tabtrac.kellydanielo.com →Track what you actually earn, not just what moves through your account.
Why I built this
For the past few months, whenever I checked my bank account, my total in looked like I was earning a lot. But deep down I knew not all of that money was actual income; some of it was lent money or funds just passing through.
I let it go for a while, but then I started losing track of exactly how much certain people had paid me for certain things, and I'd have to scroll through my transaction history just to find it. I got fed up and built Tabtrac so I could track all my income for the past year, and record any new income as it comes in.
It really helped. I could finally see a spread-out analytics view of my income and know what I actually earned, and whether I was earning more or less over the past few months.

Search your gallery by what's actually in the photo.
Why I built this
I've been in situations where I'm looking for a picture I know is somewhere in my gallery but can't remember when I downloaded it or where it is. With nearly 8,000 photos and videos, scrolling through my gallery isn't a good experience, and photo library search wasn't good enough either. It kept bugging me, because I'd find myself in the same situation over and over.
At one point I needed to find pictures certain people were in, like pictures with my mom's face in them, so I needed an app that could define a face and search based on that. I decided to bundle everything into one app and build it.
I haven't fully reached my desired level with face search yet, but chat search for finding things is already working well at this point.

Storyra
storyra.app →Turn scattered photos and videos into one shared story.
Why I built this
The story behind this one is kind of funny. At one point in my life, my girlfriend at the time and I hit our one-year anniversary, and I didn't know what to get her. So I thought of building an app to bundle all our memories together and send it to her. I built a small web app, uploaded all our videos and pictures, added a collage, and sent it. She really loved it.
A few months later I thought about making it commercial, since there are a lot of use cases: companies on a picnic could use it to save and talk about their pictures instead of dumping them into one Google Photos link, parents could document their kid's growth with pictures and videos over time, and so on.
There are many ways it could be used, so I built Storyra, because every picture or video is a memory of the moment it was taken, and putting them together forms a story from time spent with friends, colleagues, or loved ones.